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Hey [First Name],
Western Australia summers are brutal on car paint. UV rays, salt air near the coast, and the daily grime of Perth roads strip your clear coat faster than most people realise.
Ceramic coating is the fix — one application lasts 2–5 years and makes every wash faster, keeps the paint glossy, and protects your car's resale value. We apply it at your house, your work, wherever suits you.
We're running a pre-summer special for existing Gloss Boss customers: 15% off full ceramic coating packages booked before [date].
Reply to this email or book online — limited slots before the season kicks off.
Cheers,
Tyler — Gloss Boss Detailing
Two of the most common questions we get from Perth car owners: "Should I get ceramic coating or PPF?" and "What's the difference anyway?" Both protect your paint — but they do it in different ways, at different price points, and for different situations.
Ceramic coating is a chemical layer that bonds to your clear coat, repelling water, dirt, and UV damage. PPF (paint protection film) is a physical barrier — a clear polyurethane film that absorbs rock chips, scratches, and abrasions that coating simply can't stop. Choosing the wrong one is an expensive mistake.
After thousands of Perth vehicles detailed, here's our honest breakdown of when to choose each option — and what we'd put on our own cars.
Read on to find out how to protect your car's paint without the headache.
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